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The importance of localization in the stockbroking business 




In August 2016, SEBI, the stock market regulating authority had directed all intermediaries in the  Indian stock market to communicate with investors in their local language in addition to Hindi and English. The documents that are associated with trading such as the dos and don’ts of stock trading were expected to be in 15 Indian languages. This measure was taken to instill transparency and discipline in dealing with clients. Digitization has brought in a greater extent of discipline in stock trading through dematerialization and online trading. However, language remains a barrier for many stock market traders and investors, preventing them from maximizing their chances of success. 

In this blog, let’s discuss the importance of localization in the stockbroking business

Providing relevant market insights. 

Many retail investors find it difficult to comprehend information related to the IPO prospectus, regulatory changes, corporate announcements etc. since it is only available in English. Communicating this critical information to your customers in their native language leads to higher customer satisfaction and loyalty. Many stock market information is time-sensitive. By providing this information to investors in their language at the right time is very crucial.

Building trust and credibility

In India, there has recently been an increase in retail investors, the majority of whom come from small towns where English is not widely spoken. Localization of your services can help in building trust and credibility among these vernacular investors. When your online trading platform uses the local language, you open the equity market access to a larger audience and helps to increases investor awareness 

Understanding local regulations and compliance

Every country has its own rules and regulations on how to govern the stock market. These laws include trading hours, tax laws, and this can vary from one country to another. By localizing the stock broking websites and mobile applications, you can ensure that all participants in the trade adhere to the regulations and avoid any potential legal litigations and penalties.  

Providing local customer support

The stockbroking business involves a lot of market information, which customers must understand before investing. Providing unrelenting customer support is critical to gaining customers’ trust in making investments. When you provide customer support in the local language during local business hours, you can help customers feel more at ease and confident in their investment choices. 

Developing tailored marketing strategies 

Localization is the best way to develop customized marketing strategies for different markets. You can make social media engagements and marketing campaigns more effective by using local language, cultural preferences, and basing them on the behavior of the target audience. Today to attract new investors, many investment firms run influencer marketing campaigns that feature local social media influencers. 

To Sum up

While many brokerage firms have embraced language localization as the future method of attracting and retaining retail investors, there is still a long way to go before it can be considered successful. While digitization has brought significant reforms to India’s stock trading sector, language remains a barrier for many investors. While knowing the right information at the right time is critical, making it available in vernacular languages requires extensive trading knowledge. Thanks to artificial intelligence, the future holds some promising prospects for making localization a complete success in the stockbroking industry.

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