From Amazon to Myntra: Unveiling the Secrets of Successful Multichannel Selling

Previously, a brand’s reach was confined to a single sales channel, such as a physical store. Those days are, without a doubt, passed a long time ago. Customers today shop through a variety of channels, including webshops, social media platforms, and actual retail storefronts. This means that sellers can reach out to potential customers in a variety of ways. It also implies that clients are widespread, and vendors must use all available channels to connect to a diverse customer base.      

Thus, this brings us to our blog: The Magic of Multichannel Selling.

What is Multichannel Selling? 

Multichannel selling is the process of offering goods and services to clients through several sales channels. A multichannel selling approach may include a physical retail presence, such as brick-and-mortar stores and multi-vendor locations such as artisan fairs or farmers markets. It can also include online channels like Shopify, WooCommerce, and Magento and a fair presence on online marketplaces such as eBay, Myntra or Amazon.

Multitude of Multichannel Selling: The 2 types of spaces

When researching a multichannel selling strategy, it can be beneficial to concentrate on the eight key channels that firms utilise to reach their target audience.  

Physical spaces

Physical stores have existed for a long time and continue to be a popular retail option even for modern consumers.Some brands have their physical locations where they sell directly to clients. These places can be physical shops at a mall or even at farmers’ markets, craft fairs, and street festivals, where vendors can set up shop and sell directly to customers. 

Online Spaces

Many current retail venues exist primarily online. When a product is picked up, some require face-to-face interaction; others send things directly to a customer’s door. The entire purchase is done online either through your website which you can set up using Shopify or any online marketplaces such as Amazon or Myntra. Lastly, you can also make use of social media marketplaces such as Facebook, Instagram feed, Twitter, etc.

Benefits of Multichannel Selling

1.  Customer Friendly

Customer preferences differ depending on geographic region and user demographics. As a seller, your role is to reach clients on the channels of their choice. A firm without a mobile-friendly website may miss out on accessing a customer base that shops mostly on their phones.

2. Wider Reach

Retail experts are aware that many clients always prefer a brief analysis of a product before making a purchase. A customer’s journey may begin with a social media ad, but they will most likely expect to see the product in numerous markets. You never know when a prospective customer may make a purchase.  

3.  Brand Reputation

Marketplaces like Etsy and Amazon take a commission to list your products on these channels. They allow you to sell your goods using the brand’s name. The same goes for retail product sales. When selling your products, the merchant takes a portion of the price paid by the customer. However, they fulfil their part of the agreement by promoting your merchandise to a group of potential buyers who are interested in them. This means that you may not receive all of the money, but you are still able to reach a larger audience. 

How to Become A Seller On Amazon?

Indian e-commerce is rising rapidly these days due to the expanding e-commerce penetration and the accessibility of a wide range of goods. The IBEF projects that India’s e-commerce market will expand at a CAGR of 27% by 2024, reaching US$ 99 billion. Clothing and grocery-related categories are likely to see significant expansion. 

So now is your chance if you wish to start up an e-commerce business on the Amazon India marketplace, a leading e-commerce giant. So let’s get started with how to become a seller on Amazon India and make fortunes out of it.

●  Run a thorough research on the product you want to sell

The first and the most crucial step while starting a business on Amazon India is to find the product which is slaying your target markets currently. For this, you need to consume and analyse a lot of data from the market to figure out which product is in high demand and trending on the Amazon India website. If you get this thing right, you are unstoppable. Run a solid product research and you are good to go!

●  Things you need to get started with Amazon

Firstly, get access to Amazon Seller Central to get started.

Here are the things you need to register:

1. An active bank account.

2. GST/PAN information of your business

An Easy Way Out: NimbusPost As A One-Stop Solution

If you’re a small business, you must sell on Myntra, Amazon and other prominent marketplaces as these platforms can give you much-needed exposure to their huge customer base. Further, as a business deciding to opt for multichannel selling, you know the struggle is real that goes behind multiple spaces, multiple courier partners and channels.

To avoid this hassle, you can consider going for a tech-enabled shipping aggregator such as NimbusPost. NimbusPost offers a comprehensive suite of services for shipping, logistics, and warehouse fulfiment needs. Whether you have an online store built on Shopify or you sell on a marketplace like Amazon, NimbusPost is here to your rescue. They provide simple, yet the fastest delivery with multichannel API integration with easy access to a single portal that contains all your data. 

Conclusion

Multichannel selling requires a significant amount of effort, from platform compliance to customer support, yet it allows you to fulfil the expectations of modern shoppers. You never know what will compel someone to click “buy”:

When you adopt multichannel selling, you open yourself up to sales potential in all of these areas and many more. As a result, many small business owners believe that multichannel selling is worth the effort. Thus, if you are looking to opt this way for your business, NimbusPost, one of India’s leading logistics aggregators provides you with 360* shipping solutions to avoid the hassle that comes with multichannel selling.