Blooming Online: A Guide to E-Commerce Platforms for Florists in 2025

In the age of digital convenience, the phrase “stop and smell the roses” is increasingly followed by a click. For florists, the rise of e-commerce is not just a trend—it’s a lifeline. Customers are now more likely to order flowers online than to walk into a shop, making a solid e-commerce presence essential for any modern flower business.

Whether you’re a boutique florist in a quiet suburb or a larger operation serving an entire city, choosing the right e-commerce platform can be the difference between surviving and thriving. In this article, we’ll explore:

• The importance of e-commerce for florists
• Key features to look for in an online platform
• A breakdown of popular e-commerce solutions
• Tips for creating a successful online floral shop

Let’s dive in and discover how technology is transforming the flower industry, what makes the best e-commerce platforms for florists in 2025, and how to choose the one that’s right for you.

Why E-Commerce Matters for Florists

The way consumers shop for flowers has changed dramatically. In 2025, more than 70% of flower orders are placed online, especially around peak events like Mother’s Day, Valentine’s Day, funerals, and birthdays.

Here’s why an online presence is so crucial:

• Convenience: Customers want to order flowers from their phone or laptop, anytime, anywhere.
• Speed: Same-day delivery options are expected.
• Discovery: Shoppers often find florists through Google, Instagram, or online directories.
• Customer Confidence: A professional website builds trust and increases conversion rates.
• Recurring Business: An online store allows for subscription models, reminders, and loyalty programs.

A well-built online store can operate as your 24/7 sales assistant—processing orders, showcasing your work, collecting payments, and handling delivery logistics all while you sleep.

Key Features to Look for in a Florist E-Commerce Platform

Not all platforms are created equal, and florists have unique business needs. Here’s what to look for:

1. Product Flexibility

• Customise products with size options, colour palettes, and add-ons (e.g., chocolates, teddy bears, balloons).
• Display real-time availability or seasonal substitutes.

2. Delivery Scheduling

• Set delivery zones, time windows, same-day cut-offs, and fees.
• Include options for pickup and in-store collection.

3. Mobile Responsiveness

• Your site must be optimised for phones and tablets—most customers order on mobile.

4. SEO and Local Search Integration

• Integrate with Google Maps, local directories, and schema markup to appear in local searches.

5. Custom Card Messages & Notes

• Allow customers to add personalised messages during checkout.

6. Order Management & Notifications

• Automate confirmations, delivery updates, and order tracking.

7. User-Friendly Backend

• Florists often don’t have time for complicated systems. Look for intuitive dashboards and simple editing tools.

8. Payment Gateway Integration

• Accept credit cards, PayPal, Afterpay, Apple Pay, etc.

Best E-Commerce Platforms for Florists in 2025

Here’s a breakdown of popular platforms and how they stack up for floral businesses.

1. Shopify

Best for: Florists wanting a powerful, scalable platform with lots of customisation.

Pros:

• Easy to set up and manage
• Wide range of floral themes and templates
• Massive app store (e.g., delivery scheduling, subscriptions, reviews)
• Excellent mobile experience
• Secure and reliable

Cons:

• Monthly fees + app costs can add up
• Some features require third-party apps

Bonus Tip: Use Shopify’s “Delivery Date & Time” apps to give customers scheduling options during checkout.

2. Squarespace

Best for: Small florists looking for a beautiful, easy-to-manage website with integrated e-commerce.

Pros:

• Gorgeous templates perfect for showcasing floral work
• Built-in SEO tools
• Affordable pricing
• Easy editing tools for non-tech users

Cons:

• Limited app integrations compared to Shopify
• Not as flexible for advanced delivery settings

Bonus Tip: Use the “Form Block” feature to capture specific delivery instructions or card messages.

3. Floranext

Best for: Traditional florists who want a florist-specific platform with no commissions.

Pros:

• Built specifically for florists
• Includes POS, website, and wire service-free ordering
• Flat monthly pricing
• Delivery management features built in
• Floral-specific templates

Cons:

• Less flexibility in design
• Not as robust in third-party app integration

Bonus Tip: Great for independent florists trying to move away from wire service fees.

4. Wix

Best for: Budget-conscious florists needing drag-and-drop control.

Pros:

• Very affordable
• Easy to use
• Many design options
• Can include blogs, galleries, booking features

Cons:

• Not as robust for high-volume businesses
• Delivery logistics features are limited

Bonus Tip: Use Wix’s Ascend tools for automated marketing (emails, abandoned cart reminders, etc.).

5. BloomNation

Best for: US-based florists wanting a platform with marketplace exposure.

Pros:

• Florist-focused
• You keep full control of your pricing and branding
• No order-gathering middlemen
• Integrated POS and marketing tools

Cons:

• Not available in all countries (limited in Australia)
• Commission fees apply

Bonus Tip: Excellent if you’re based in the U.S. and want to be part of a florist-only network.

Third-Party Platforms vs. Direct Websites

Many florists still receive orders from third-party platforms like Interflora, Petals, or Bloomex, but these come with high commission fees and less control over your brand.

Having your own e-commerce store means:

• You keep more of your profits
• You build direct customer relationships
• You control your pricing, presentation, and service

Third-party platforms can supplement your business, but a direct e-commerce website is essential for long-term growth and independence.

Tips for E-Commerce Success in Floristry

Building your store is just the start. Here are a few pro tips to ensure your e-commerce flower shop blossoms:

1. Use Real, High-Quality Photos

People buy with their eyes. Use well-lit, true-to-colour images of your actual arrangements. Avoid stock photos where possible.

2. Optimise for Mobile

Make sure buttons are easy to tap, text is readable, and images load quickly on phones.

3. Offer Add-Ons and Upsells

Gift items like candles, cards, wine, or chocolates increase average order value and enhance the experience.

4. Set Clear Delivery Expectations

Use delivery date pickers, same-day cut-off times, and SMS notifications to keep customers informed.

5. Share Flower Care Tips

Build trust and value with simple guides or blog posts on how to keep flowers fresh longer.

6. Use Email Marketing

Collect emails and send reminders around key dates like Valentine’s Day, Mother’s Day, birthdays, and anniversaries.

Final Thoughts: E-Commerce Is the New Front Window

For florists, e-commerce isn’t about replacing your brick-and-mortar shop—it’s about expanding your reach, growing your sales, and making it easier for customers to send love in the form of flowers.

The best e-commerce platforms for the cut flower industry in 2025 offer a balanced mix of functionality, simplicity, and customisation—helping you stay connected with your customers and competitive in today’s market. Whether you’re just starting out or ready to upgrade your online store, investing in the right platform is the first step toward a blooming digital future.

Ready to grow online?
Start with a platform that suits your size, style, and goals—and let your flowers do the talking from there.