A Guide To Photo Shoots When Starting A Fashion Brand

Photography is more than just another part of marketing your fashion brand. In fact, it can make or break a brand launch, a new seasonal clothing line, accessories line-up, and so on. If planning fashion photography in Dubai for your brand, every part of the process deserves attention. Here is a brief guide to photo shoots for fashion brands so that you end up with fantastic shots and take another step toward your brand’s success!

How to Plan a Photo Shoot for Your Clothing Brand

You want to ensure that your photographs show off the strengths and unique features of the range. Not underplay every element that matters to catch your audience’s attention. Here are the key elements that make up a simple guide to stunning clothing photography.

• Determine the Overall Budget

First things first, create a plan to divide your budget. When you want every aspect of your fashion photo shoot on point, you can’t mess up budgeting. This allows you to allocate your resources properly instead of spending too much on one creative element and not enough on the other. Once you have your budget in place, you seamlessly balance expenses like photography charges, model fees, location fees, and more.

• Plan Photographs for Various Digital Platforms

How to plan a photo shoot for your clothing brand? Know exactly where the resulting images will be used. The usual platforms for a new fashion brand in the current era are:

• Main eCommerce product pages on the website, and any physical catalog 
• Overall website, with different formats for background photos, banners, and so on.
• Social media platforms: Instagram, Facebook, X, and even TikTok

In addition to the formal photographs, get the raw edits and the ‘behind-the-scenes’ videos to tell a story. When hiring a video production company in Dubai, communicate well to make sure you get all the unedited and to-publish photos and videos on time. Don’t forget, photographs are significant visual content that help you converse with your audience and boost brand awareness!

• Set a Suitable Theme

Next in this guide to photo shoots for fashion brands: set a theme. Are you launching a brand for women who prefer effortless yet stylish clothing for everyday work outfits? Or does your brand cater to customers who like fine, rare pieces of jewelry? The theme you choose matters, as everything—from colors to props, from models to the location itself—should resonate with your audience and attract them. 

Luxurious, easy-breezy, simple and understated, colorful, girly, old-money charm, and more—there’s a certain vibe you want your fashion range to exude, and setting a theme is a major move in that direction. 

• Select the Right Location & Props

As per your budget and the theme of your fashion brand’s photography session, pick a great location. You can either go for a studio shoot or a location shoot—or both!

Make sure your location aligns with the image your brand represents. If you are choosing an outdoor location, check the weather forecast to avoid any problems. And, choose a time of day when the lighting is right as well. While your photography team will bring the necessary lighting equipment, natural light is an important factor in outdoor shoots.

• Choose Models & Styling Team as Per Aesthetics

When hiring models, go for people whose style and ‘aura’ embody your brand’s image and they resonate with your target audience. Don’t forget the ethical aspect; embrace diversity and inclusivity when choosing models to appeal to a wider audience. 

Make sure the work aligns with your brand’s aesthetic when choosing makeup artists and hair stylists as well. Study the portfolio, consider past work, and a see if they can successfully deliver the theme you have in mind. Getting people on board who can bring your vision to life is how to do a successful clothing line photoshoot!

• Work With a Reliable Photography Team

This is the part of planning a fashion photoshoot that eventually determines how awesome the quality of the images will be! When choosing a photographer, here’s a checklist to ponder on:

• Make sure that the photographer’s rates match your photography budget
• Go for a photographer with fashion photography experience, preferably in your niche
• Reputation of the photographer matters; fashion shoots require patience and professionalism 
• Make an informed decision by comparing multiple photographers’ rates and past work 

Discuss the variety and quantity of shots with your photography team. Make a list of the angles and complete order of the shots so you don’t miss anything. 

Concept, Planning, And Perfect Photography – The Stellar Combination!

Once you follow every step in this guide to photo shoots for fashion brands, you ensure the delivery of high-quality photographs. Needless to say, that’s essential for reaching your target audience and growing your brand!

Plan and arrange everything prior to and during the shoot, and you’ll have a fantastic experience!