How to Improve Your Marketing with AI

Are you looking for ways to improve your internal processes? Of course you are. But where do you start? Generative AI is turning the world on its head. It’s a useful tool in many areas, but here we’re looking at how it can help you with your marketing.

Micro-Personalization

Want the best results? You need to deliver relevant ads and offers instead of mass email blasts. But that takes work. You need to analyze each customer’s purchase history, interactions, and so on. It’s not practical when you’re running a medium to large business.

At least, it didn’t use to be. Today, AI can analyze what customers have:

• Searched for
• Purchased
• Browsed

It can also consider the customer’s demographics and make relevant recommendations. You can then also deliver targeted advertising and content so your customer feels you’re talking directly to them.

Automate the Boring Stuff 

Marketing comes with a lot of repetitive tasks. You have to:

• Schedule posts
• Send emails
• Analyze data

You can hand all this over to AI and then focus on creative ideas and strategy.

You can also train a chatbot to help customers troubleshoot common issues or walk them through purchasing steps. You can also set it up so it can track packages and do some other tasks.

Understand Your Customers 

Why are ecommerce customer service outsourcing partnerships so productive? They work well because the team takes the time to understand your customers. You can use artificial intelligence to replicate some of these effects.

AI can scan through several data points to find out what your target audience likes, dislikes, and wants. It can scan historical data, spot patterns and trends within a few minutes.

You can ask AI to check specific aspects for a campaign. You can create reports quickly and easily. You can ask it to for:

• Group Insights: AI tools can segment your audience based on your behavior and interests.
• Sentiment Analysis: You can see what people are saying about your brand online. This allows you to get ahead of potential issues.
• Predictive Analytics: AI can forecast customer actions like whether they’ll make a repeat purchase or cancel their subscription. It can tell you what you need to do to get clients to act positively.

Run Smarter Ads 

Want to get the most out of your advertising budget? AI can help by targeting the right people at the right time. This helps you improve your campaigns more efficient.

Use AI for:

• Better Targeting: You can use AI to adjust bids for ads and find the best placements automatically.
• Creating Quick Ad Copy: You can use generative AI to create ad text or product descriptions tailored to your audience.
• Real-Time Feedback: AI tracks ad performance and suggests ways to improve on the go. 
• Tweaking Ads: You can use AI for A/B testing.

Simplify Content Creation 

Creating content consistently is a challenge. AI can help brainstorm ideas, draft copy, and even create videos.  Should you hand over the task to AI completely?

Not yet, tools like ChatGPT can create readable content, but it’s prone to hallucinations. This means that it may make stuff up. It can also write quite robotically. Therefore, you need to carefully check any content it creates and adapt it accordingly.

You can use AI to curate content from across the web. It can also turn your text into short, engaging videos.

Improve Customer Support 

Customer service plays a big role in marketing. AI tools make it faster and easier for customers to get help, which builds loyalty.  Use AI for:

• Chatbots: These answer FAQs instantly, acting as your first line of support. 
• Voice Assistants: You can use voice assistants to handle more complex queries over the phone. At the very least, the AI can take down the customer’s details and send it through the agent.
• Ticket Prioritization:AI sorts and ranks customer issues so the most urgent ones get addressed first. 

Spot Trends Early 

AI helps you stay ahead of the curve by spotting changes in customer behavior and market trends before they’re obvious.  It does this with:

• Social Listening: AI-based tools scan social media, forums, and other places online to pick up on trends. You can get in on the ground floor.
• Forecast Demand: AI analyzes data to predict which products or services will be in demand. 
• Competitive Insights: Want to know what your competitors are doing online.  AI can help.

Track Results Easily

Tracking campaign results used to be time-consuming and tedious. Now you can get instant insights into which campaigns worked and which didn’t. You can use it to:

• Make Real-Time Adjustments: AI tools let you make changes while campaigns are running. 
• Simplified Reports: You can create the custom reports you need on the fly.
• See What’s Working Best: AI shows which parts of your campaign drive the best results. 

9. Boost Your SEO 

SEO is critical but time-consuming. AI speeds up the process by finding the best keywords and optimizing your content for search engines.  It assists with:

• Keyword Research
• Content Optimization
• Making Your Content Voice Search Ready

The Bottom Line 

AI isn’t just for tech experts. It’s a tool that can save time, boost efficiency, and improve your connection with customers. Start small by trying one or two tools. As you get comfortable, explore more options.