Gaming cation is a new buzzword that is taking over the iGaming industry. Introducing elements of video gaming into online gambling proved to be one of the most popular ways to generate lucrative casino payouts in Canada. Players won’t even recognize it when done well, but it will enhance their experience nonetheless.

Gamification Changes the Way Gamblers Play

The main purpose is to improve player engagement. There is no universal method for how it is done, but most successful online casinos rely on the same elements:

• Introducing different promotion formats with aspects of competition;
• Creating user-friendly platforms that suggest games based on previous choices made by the player;
• Loyalty programs with complimentary points and extra rewards;
• Implementing leaderboards and lists of the most successful players;
• Creating communities where gamblers share their experiences and opinions.

Of course, all this must be accompanied by a good variety of games and excellent service. Gamification by itself is not enough to make a casino successful and attract customers.

Enjoying All the Benefits

Although this might seem like yet another marketing ploy, it introduces plenty of benefits to players as well. Intuitive gambling platforms that listen to the heartbeat of every player make finding attractive games easier. Furthermore, they know which new releases a certain player might like, thus helping users stay informed and on-trend.

A broader variety of bonuses and promotions is another benefit. Despite the fact classic deposit deals and free spins will never go out of style, offers with a strong influence of gamification are on the rise. They increase the excitement among players, often feature massive prize pots, and ultimately help build a community.

The future of mobile-adapted casinos also lies in gamification. While some might say we are getting lazy as a species, it is no secret we wish for an intuitive and streamlined mobile experience. Thanks to this modern casino element, players will enjoy mobile gambling even more.

Best Approaches in Practice

Many players have actually already encountered gamification without being aware of it. For instance, LeoVegas, one of the most popular casinos in Canada, is working on creating an interactive guide for every game they offer. Just like in a video game, a glance is enough to figure out how things work. Each guide also includes titles similar to the one the gambler is about to play, as well as titles by the same gaming supplier.

Another successful example is Hell Spin. In this casino, players get it all: leaderboards, a VIP program with progress bars that show how far the gamblers have come, and plenty of appealing tournaments that are a perfect addition to classic deals. Even traditional bonuses at this casino are making a step toward gamifying the experience, as they tend to contain an element of surprise.

Our Final Thoughts

Gamification is not a novelty or a fad but a legitimate way to elevate the casino experience to a new level. However, it must be accompanied by the usual features that make a gaming brand a safe and reliable option: license, responsible gaming tools, fair wagering requirements and complete transparency. It may increase the number of players a casino has, but unless it is powered by sustainable and professional business practices, it is not worth much.