The Role of Managed Hosting in High Traffic Events

A website that focuses on digital marketing and SEO tactics can expect high traffic events that are actually sudden surges in the number of visitors. While high traffic is excellent for your website SEO and business ROI, you should know that high traffic events can potentially overwhelm a server, which can lead to downtime, slow website loading time, or even website crashes. Usually, high traffic events are part of holiday sales, the launch of new products, or efficient digital marketing campaigns.

Read on to learn more about the importance of managed hosting during high traffic events for websites. 

Managed Hosting and High Traffic Events 

As we mentioned earlier, holiday sales, new launches of products and services, and efficient digital marketing campaigns can lead to high traffic events. Sometimes, high-traffic events are also unplanned, such as in the case of viral content or a mention by a social media influencer or a news outlet. Nonetheless, as a website owner, you must be prepared to handle high traffic events and these spikes in traffic without damaging the reputation of your brand, losing customers, and letting the high traffic events affect the loading speed of your website.

Now, this is where the importance of managed hosting, such as VPS managed hosting, comes in. With that said, you might want to opt for Liquid Web hosting provider for high traffic events as their managed hosting ensures high performance of your website, high speed SSDs, fast load times, and 24/7 expert support while they handle the surges in demand without causing your website to slow down. 

Leverage the High-Performance Infrastructure

Managed hosting enables you to leverage the high-performance infrastructure where you get full control over dedicated server resources. Those dedicated servers provide the much-needed stability and power that your high-traffic sites need. Managed hosting provides an infrastructure that is exclusively dedicated to your website’s needs, which comes as a strong comparison to shared hosting, where all resources are divided. 

Speaking of high-performance infrastructure, you should know that managed hosting uses powerful SSDs, which ensure faster data access in comparison to traditional hard drives, which ensures that your website can load quickly, even during high traffic events.

Leverage Expert Server Management 

Another amazing way managed hosting ensures your website stays optimal during high traffic events is by offering expert server management. Essentially, the managed hosting provider takes up the cudgels of handling all technical aspects of your website servers, including server configuration, server maintenance, automated updates, and security.

The best part is that with managed hosting, you do not have to worry about server management responsibilities, as the managed hosting providers will take care of everything else, while you can focus on business and sales. 

Leverage Proactive Security During High Traffic Events

Apart from ensuring performance optimization by distributing the traffic across various servers, managed hosting prevents any single server from getting overwhelmed, which establishes consistent performance of your website. 

You should know that managed hosting service providers offer advanced security features, including SSL certificates, threat detection, and intrusion detection. With the help of these proactive security measures, they ensure that your website stays protected against potential threats and vulnerabilities, especially during high-traffic events.